Privacy Policy
Privacy Policy
Amati operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a personalized shopping experience (the “Services”). Amati is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall govern with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.
Personal Information We Collect or Process
When we use the term “personal information,” we mean information that identifies, relates to, describes, or can reasonably be linked to you or another individual. Personal information does not include information that has been anonymized or de-identified so that it cannot reasonably be associated with you.
We may collect or process the following categories of personal information, including inferences drawn from such information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
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Contact details, including your name, address, billing address, shipping address, phone number, and email address.
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Financial information, including credit card, debit card, and financial account numbers, payment card information, transaction details, payment method, payment confirmation, and other payment details.
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Account information, including your username, password, security questions, preferences, and settings.
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Transaction information, including items you view, add to your cart, add to your wishlist, purchase, return, exchange, or cancel, and your previous transactions.
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Communications with us, including information you include in communications with us, such as customer support inquiries.
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Device information, including information about your device, browser, or network connection, IP address, and other unique identifiers.
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Usage information, including information about how and when you interact with or navigate the Services.
Sources of Personal Information
We may collect personal information from the following sources:
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Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with personal information;
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Automatically through the Services, including from your device when you use our products or Services or visit our websites, and through cookies and similar technologies;
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From our service providers, including when we engage them to enable certain technologies and when they collect or process personal information on our behalf;
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From our partners or other third parties.
How We Use Your Personal Information
Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:
Providing, Customizing, and Improving the Services
We use your personal information to provide the Services, including to perform our contract with you, process payments, fulfill orders, remember your preferences and interests, send account-related notifications, process purchases, returns, exchanges, or other transactions, create and manage your account, arrange shipping, facilitate returns and exchanges, enable product reviews, and create a personalized shopping experience, such as recommending products related to your purchases.
Marketing and Advertising
We use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email, SMS, or post, and showing you online advertisements for products or Services on our Services or other websites, including based on items you previously purchased or added to your cart and other activities on the Services.
Security and Fraud Prevention
We use your personal information to verify your account, provide a secure shopping and payment experience, detect, investigate, or take action regarding fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our Services. If you choose to register an account, you are responsible for maintaining the confidentiality of your account credentials.
Communicating With You
We use your personal information to provide customer support, respond to inquiries, deliver effective Services, and maintain our business relationship with you.
Legal Reasons
We use your personal information to comply with applicable laws, respond to lawful requests from public and government authorities, investigate or participate in civil discovery, litigation, or other legal proceedings, and enforce or investigate potential violations of our terms or policies.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy, including:
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With Shopify, vendors, and other third parties who perform Services on our behalf (such as IT management, payment processing, analytics, customer support, cloud storage, fulfillment, and shipping);
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With business and marketing partners to provide marketing Services and advertising. Shopify may support personalized advertising based on your online activity across different merchants and websites. These partners use your information in accordance with their own privacy policies. Depending on your location, you may have the right to opt out of targeted advertising;
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When you direct us, request us, or otherwise consent to the disclosure of information to third parties;
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With our affiliates or within our corporate group;
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In connection with business transactions such as mergers or bankruptcy, to comply with legal obligations, enforce our terms or policies, or protect the rights, property, or safety of our Services, users, or others.
Relationship With Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve them. Information you submit through the Services will be shared with Shopify and may be processed in other countries.
To support and improve our business, we use certain Shopify-enhanced features that involve data collected from your interactions with our store, other merchants, and Shopify. In these cases, Shopify is responsible for processing your personal information.
For more information, please review Shopify’s Privacy Policy at: https://privacy.shopify.com/en.
Third-Party Websites and Links
The Services may contain links to websites or platforms operated by third parties. We are not responsible for the privacy or security practices of those sites. Any information you provide on public or semi-public platforms may be visible to others.
Children’s Data
The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction. If you believe a child has provided us with personal information, please contact us to request deletion.
Security and Retention of Your Information
No security measure is perfect, and we cannot guarantee absolute security. We recommend avoiding sending sensitive information through unsecured channels.
We retain personal information for as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce our policies.
Your Rights and Choices
Depending on your location, you may have rights including:
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Right to access
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Right to delete
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Right to correct
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Right to data portability
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Right to opt out of targeted advertising or data sharing
You may also manage your communication preferences and unsubscribe from marketing emails at any time.
If you reside in the UK or EEA, you may also have the right to object to or restrict processing and withdraw consent.
Complaints
If you have concerns about how we process your personal information, please contact us. You may also have the right to lodge a complaint with your local data protection authority.
International Transfers
Your personal information may be transferred, stored, and processed outside your country of residence. Where required, we rely on approved transfer mechanisms such as Standard Contractual Clauses.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last Updated” date.
Contact
If you have questions about this Privacy Policy or wish to exercise your rights, please contact us at:
For the purposes of applicable data protection laws, Amati is the data controller of your personal information.